To provide a safe, secure, and fun communication platform for kids, fostering meaningful connections with family and friends while prioritizing privacy
and age-appropriate content.
Design Process:
• User Personas, Research & Testing
• User Journey Mapping/Flow
• UX/UI Product Design
• Interaction Design
• Illustration & Graphic Design
• Design System
• Prototypes
• Define Metrics and KPIs
• Iterations & Updates
We conducted UX research to identify pain points for parent users. With children involved, we needed to meet legal requirements for KidSafe COPPA certification. Our challenge was to ensure the onboarding flow wasn’t overwhelmed with legal jargon. We kept the content clear, friendly, and aligned with our brand voice.
In a short span of time, we rapidly developed, tested, iterated, and launched over 10 new features for the Kinzoo Messenger app, all built from the ground up. Each feature was thoughtfully designed with custom journey flows, UX/UI design, and integrated in-app purchases. The features were continuously tested and refined to ensure a seamless and engaging user experience.
Designed the complete user experience and interface for Kinzoo's Blip feature, a time-controlled 8-minute video call designed to optimize user engagement by encouraging concise, focused interactions. Also designed the regular video call flow, including call initiation, answering, missed calls, and icons. Focused on creating a seamless and intuitive experience across both call types, ensuring clarity and ease of use throughout the user journey.
Developed the first in-app purchase feature for Kinzoo Messenger with the launch of the Sticker Store. Designed custom UX/UI journey flows to create an intuitive user experience, while creating original animated sticker packs and exclusive partnership packs to enhance user engagement and drive revenue.
My team of illustrators/motion designers created over 20 custom animated sticker packs, from scratch or based on partner copyright static illustrations. Designed and storyboarded each animation to express emotions and reactions, enhancing the messaging experience.
Designed Kinzoo's Paths feature, a central hub offering personalized, interactive journeys through games, activities, and choose-your-own-adventure stories. Created custom pathways to enhance user engagement, allowing choices to shape the journey and encourage exploration within the app.
The Team Kinzoo chatbot delivers limited daily messages to announce new features, share quick video tutorials, and provide updates on programs and events. It ensures users stay informed with concise, engaging content, fostering effective communication and user engagement.