Introducing "esenti," a curated line of natural products born from the visionary mind behind Tao Day Spa in Steveston Village, BC. Infused with a passion for beauty and an affinity for apothecary, the spa's owner embarked on a journey of crafting 100% organic and natural facial oils to cater to her clients' skincare aspirations. As this vision expanded to encompass a broader range of offerings, I was privileged to join forces for a collaborative endeavor. Together, we breathe life into the brand, infuse it with design, and bring forth an array of meticulously crafted products.
Raspberry essential oils possess a natural UV protection quality, among other skin benefits. Given that these oils form the foundation of esenti facial oils, it's only fitting to incorporate the raspberry plant as a central graphic element.
Our packaging approach entails achieving an air of sophistication and timelessness while keeping costs in check. For the facial oil tubes, a touch of elegance is brought forth through the use of gold foil. Meanwhile, the soap wraps will feature digital printing for a refined yet cost-effective presentation.
To enhance the artisanal charm, each of the four soap variants will sport a check mark system on its label, lending an authentic handmade character to the design.
My contribution to the line comprises the All Natural Organic Coconut Milk Handmade soaps. With a commitment to excellence, we've carefully selected premium ingredients, prioritizing purity by keeping the ingredient list minimal. The journey involved numerous trials to achieve the ideal texture, shape, and aesthetic.
In terms of packaging, we opted for wrapping the soap in rice paper, adorned with a belly band containing comprehensive information. Each bar was thoughtfully hand-wrapped, further accentuating the handcrafted essence of the product.
Through collaborative efforts, we've crafted products of exceptional quality, integrating client input right from the outset to ensure their widespread appreciation. While this marks the initial phase of our brand journey, we anticipate continuous evolution and refinement over time, as we gather experience and chart the brand's growth.
My role: Identity Creation | Brand Development | Physical Product (Soap) Formulation & Creation | Art Direction | Packaging Designer
Photographer: Eric Thorkelesson, Sophia Szeto