
Lovetote Branding & Products

About
This tote bag marks the debut of my 'love' projects. Teaming up with those dear to me, we craft creations that resonate with our passions. Lovetote stands as a collection of custom-designed tote bags, boasting practical features and vibrant hues that are sure to brighten your day. The wordmark showcases handwritten lettering for that personal, intimate feel.

Objective
Our aim is to design a bag that seamlessly blends convenience, versatility, and style. Lovetote bags are ingeniously reversible, boasting water-resistant attributes and thoughtfully incorporated pockets to accommodate your essentials, including a dedicated slot for your water bottle, laptop, tablet, and books. And just for a touch of unexpected convenience, we've added a sunglasses hook, because sometimes it's the little things that truly enhance your experience.


Result
The fruition of our efforts is a bag that seamlessly fits into your everyday routine. Craftsmanship takes center stage, with meticulous attention to detail ensuring functional and intuitive pockets. The carefully curated colors and fabrics seem to evoke a sense of delight in every user. The process of creating these bags has brought my mom and me immense joy and satisfaction.


My role: Product Visualization | Art Direction | Brand & Identity Development | Designer | Photographer
Physical Product Creation: Polly Yip