Lululemon, the renowned athletic apparel brand, executes global campaigns spanning various channels to effectively engage their audience. These campaigns involve creating diverse content across platforms like social media, paid ads, their shop app, and e-commerce site. Occasionally, there are additional demands for an abundance of deliverable assets and quick turnarounds. This approach ensures widespread visibility and consistent brand messaging for maximum impact.
Production designers have a vital role in these campaigns. Our responsibility includes maintaining visual consistency through adherence to brand guidelines and adapting designs across diverse platforms. We collaborate seamlessly with cross-functional teams, ensuring our meticulous attention to detail and quick problem-solving skills impact the campaign. Moreover, we output high-quality assets to omni channels, demonstrating proficiency in time management and efficiency to consistently meet tight deadlines.
Lululemon maintained its position as the official outfitter for the Canadian Olympic team during the 2022 Winter Olympics in Beijing, China. They once again created unique uniforms for the Canadian athletes, underlining their dedication to championing athletes and showcasing their brand ethos worldwide.
For consumers, special products inspired by these Olympic designs are available on their e-commerce platform. We take pride in sharing the journey from the initial concept stage with apparel designers to witnessing the final moment when athletes proudly wear these creations in Beijing.
Lululemon's latest addition to their e-commerce site introduces a new category: the Summer Hike Collection. This curated selection of products caters to outdoor enthusiasts, providing them with stylish and high-performance activewear tailored for summer hikes. Whether it's apparel designed for optimal comfort or accessories that enhance the hiking experience, the Summer Hike Collection offers a range of options to elevate outdoor adventures while staying true to Lululemon's commitment to quality and innovation.
The "Back to Sweat" Campaign by Lululemon in partnership with the Mirror introduces an invigorating fitness experience. Seamlessly integrating technology and wellness, this campaign encourages individuals to reignite their workout routines with the Mirror. Through personalized guidance, interactive workouts, and a sense of community, "Back to Sweat" empowers users to achieve their fitness goals and embrace a healthier lifestyle, all within the comfort of their own space.
This campaign introduces the Lululemon "Chargefeel" Shoes, specifically designed for runners and trainers. Celebrating the seamless blend of style and performance, these shoes empower athletes to triumph over their aspirations. Engineered with innovative features, ergonomic design, and exceptional comfort, Chargefeel shoes elevate the running and training journey.
My role: Asset Production & Deliveries
Designers: Henry Barros, Kaylie Hendricks