A weekly campaign that introduced the ventilated Reveal collection. The concept for this shoot was ‘less is more’ allowing the intricate detailing on the pants to take centre stage.
To showcase the intricate details of the Reveal collection, we shot one talent against a simple background in strong yoga poses. This gave the pieces featured a dynamic edge and eye-catching appeal.
We were able to use lighting and the talent to create strong poses which showcase the details in the clothing well. With a great team, clear art direction and good preparations, the shoot went smoothly and we finished on time.
My role: Concept Creation | Photoshoot Art Direction | Designer | Asset Creation & Deliveries
Art director: Ant Hooper/Sophia Szeto
Photographer: Thompson Chan