BC Children’s Hospital Foundation raises funds to improve the health and lives of children and youth at BC Children’s Hospital and Sunny Hill Health Centre for Children. This booklet provides information on how one could leave their inheritance to the foundation if they choose to after they pass away.
To create a warm and friendly booklet to talk about the issue of death and how you could leave a legacy by leaving your money to the BC Children’s Hospital Foundation where they can help many children. The people you help will always remember you.
Taking the branding elements from BCCHF and stories from their real life patients and donors, we created a straight-forward and light-hearted guide with enough information to hopefully inspire potential donors. This Guide to Giving was also translated into Chinese and both are still currently in use today.
My role: Concept Development | Layout Designer
Art Director: Irvin Cheung
Writer: Winnie Tam